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Using e-commerce marketing, you can purchase any number of products from a given company online. However, a company will need to work out whether the investment in a complicated e-commerce solution is worthwhile for their company, and whether their products are suitable for worldwide appeal. You need to make sure that you invest in e- commerce marketing software that is suitable for the products that your company provides, but is also within the price range that you can afford. The sort of business that e-commerce marketing is particularly suited for include software, hardware, the tourism industry, real estate, computer systems and financial solutions. Latest research suggests that over three million people have traded online at one time. The biggest users of e-commerce marketing sites reside in Europe (particularly the UK and Portugal) and Indonesia.

In order to make the most of your e-commerce site you will to need market it successfully or else you won’t make any profit. Social networking sites such as MySpace, LinkedIn, YouTube and Twitter are great places to attract potential customers. You can also use discounts, free gifts or money off vouchers to attract new customers. Once these visitors come to your site you need to provide good deals and a well designed site to encourage them to purchase your products. Make sure any offers you make are genuine and that you can uphold any guarantees that you make. A marketing company will be very experienced in this and help you to provide the best information to attract the most customers.

In this technical age you are only going to be able to successfully compete with other businesses if you have good e-commerce marketing. You also need to market it well so that potential customers know that your site exists and want to use it. There are a great number of e-commerce marketing sites online which can help you make your website more popular. They have the benefit of knowing the market and are aware of the best places to advertise your goods and services to attract the biggest number of customers.

These business to business marketing sites can greatly improve the amount of visitors to your website and bring your profit margins up significantly. They can help introduce your goods and services all over the world and maximize your market share. They can help you identify new audiences for your products and therefore result in many more sales than you would get if you didn’t use e-commerce marketing.

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Launched in the year 2008 as an open-source e-com web application, Magento now has over 4 billion downloads. Small and large retailers like Lindtt, Nike, kipling etc. use Magento’s e-commerce solutions. They believe in keep up with technology and customer requirement and released mobile version of e-commerce solutions in 2010. Magento, due to its success in e-commerce solutions, was taken over by eBay in 2011. Magento’s huge success in a short time span has become big inspiration as well as competition for other e-commerce service providers.

Magento uses Object Oriented Programming (OOP) which is the most efficient way of programming. This makes Magento solutions faster and more efficient Ecommerce solutions are very popular with retailers since they are versatile and adaptable.

Magento Go for Small Retailers

Magento’s most attractive feature is that they have solutions for small retailers as well as big players in retail. Small retailers even with a single store can utilize Magento’s unmatched services including premium web hosting, flexible designs, powerful marketing tools, Magento connect App store and 24/7 support. ‘Magento Go’ is a powerful e-commerce application meant for small retailers that does not require any installation or configuration.

The most attractive features of Magento Go are:

• Customizable Design – Clients can customize the look and feel of their e-commerce site to match their existing store theme or logo. Magento provides a user friendly page design tool which even a novice can use and make sure the online shopping site looks how they want it.

• Unlimited Product Options – Clients can add unlimited number of products as per their requirement. Products can be grouped based on category and itemized on color.

• Industry Leading SEO – Search Engine Optimization is one of the most sought after services for websites. SEO gives visibility to the websites when a client searches for a product or service. SEO requires authoring skills and placing the right keywords at required places to make sure the site fetches maximum visibility.

• Options for customer retention and loyalty points – Loyalty points, discount coupons, online offers and online clubs help retain customers and attract new customers. Frequently updating offers keep customers coming back to your website more often.

• Customer engagement – Providing more information on products selected and showing related products to customers will increase chances of more sales by same customer. Product comparisons also help customers to decide on which product suits them better. Making and sharing wish-lists can help gain new customers in the existing customer’s friends list.

• Add-on features to retain customers – Magento have many useful extensions that help tients in marketing and other areas which can be added by the clients easily to their Magento websites.

• Secured payment services – Secured payment is an important requirement for e-commerce websites to gain customer loyalty. Magento websites have fully secured payment gateways with various options of payments.

Magento Enterprise Edition for medium to large businesses

Magento presents their Enterprise Edition for the advantage of medium businesses ready to take on the online retail channel.Volumes of data and traffic are supported in Enterprise Edition. Magento’s professionals help the clients to set up the Enterprise Edition. As with all Magento sites comprehensive SEO, complete customization and ample support will be always provided by Magento.

Magneto Enterprise Premium for Large Businesses

While the Enterprise Edition supports medium businesses Premium is for large businesses that need multiple licenses and technical support. Magento Enterprise Premium comes with professional training and consultation.

Magento e-commerce Development sites help get new customers and retain existing customers for all retail businesses. Up-to-date technology and world-class services has made Magento a pioneer in e-commerce solutions within a short period. Magento stores can help clients turn surfers into customers.

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Successful e-commerce websites have one thing in common. They not only have a secure online transaction system in place but they display proof of the security measures in place to assure the customer at every stage of the transaction.

SSL or Secure Socket Layers

This is one of the basic requirements for any e-commerce website. SSL is indicated by a green bar in the address field of a browser with a lock icon. It is also indicated by the S suffix in the address bar in HTTPS. What this means is that all information that is transacted over the internet is encrypted. This is a protocol that safeguards the data that is provided between the customer and the website and prevents identity theft, leakage of information as well as other sources such as the service provider or the web host from accessing the data.

While creating a customised account on an e-commerce website, customers are asked to provide personal data and also create a password. Though these requests may seem innocuous, most customers are wary about providing information online and therefore it is important to assure them that their data is being channelled in a safe and secure manner.

Third party security

When a customer conducts a monetary transaction online, they have to use a credit card. This usually involves divulging sensitive data and many customers are wary of the practice. In order to assure customers that the online transaction protocols of your e-commerce website are secure, it is standard to feature a third-party endorsement of the security measures that are in place.

Improving site visibility

Another indirect but relevant benefit of having standard security protocols in place on your e-commerce website is that it can contribute to the ranking of your site on search engines. E-commerce websites are most susceptible to hacker attacks and malware infection. Therefore search engines will downgrade e-commerce websites that do not provide adequate protection to customers. This means that you can potentially increase traffic to your website by ensuring secure online transactions.

Make it easy for the customer

Your marketing objectives may require you to use cookies to track customer buying patterns. However, it is prudent to observe regulatory conditions and seek the customer’s permission before you do so. Asking for too much information is also a turn off for most customers. You may be doing so in the interests of security but it is important to make every step of the e-commerce process as customer-friendly as possible. There are a lot of lessons e-commerce websites can learn from traditional retail outlets which include displaying the products and services in a systematic manner and allowing the customer to browse in privacy.

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The growth of E-Commerce business relies on three factors – accessibility, availability and sustainability. Today the consumers are rapidly becoming comfortable with the online shopping trend, and therefore the popularity of E-Commerce business is also rising. As per the survey, the global count of Internet users was approx. 2.4 billion in the mid of 2012. This huge count further encourages the business owners to implement creative ideas to sustain the freshness in the ever-evolving array of online services.

However, the success of an E-commerce business also depends on the platform, on which the website is build. The features and functionalities of the framework often has a good share of percentage in the progress of the online business. Today, there is a wide range of platforms available in the market, and one such platform is AspDotNetStorefront. Being one of the most extensively used and popular framework for E-Commerce portal development, it helps in escalating your online business to new heights.

The Perfect Multi-Tasking Tool

AspDotNetStorefront is a feature packed, easy to implement E-Commerce Store platform. It is often termed as programmers’ E-Commerce toolkit, since it comes embedded with shopping cart classes, DB, and a user-friendly admin panel. It incorporates a comprehensive set of tools like plug-ins and add-ons, which assists in online marketing and branding of products and services. In addition, the framework also inherits the stability, and flexibility of.NET platform, which further allows the user to have an absolute control of the storefront.

The mighty platform serves as an all-inclusive E-Commerce shopping cart solution that comprises of an array of administrative functions and high-end security during transactions. However, to customize the framework as per the requirement, you need to have technical knowledge and skill in programming languages and coding, respectively. In fact, AspDotNetStorefront is one of the highly complex and tough shopping cart frameworks. However, with proper knowledge and prior experience in coding, the software can easily be tailored and used as an excellent E-Commerce shopping cart solution.

In addition, the framework allows the user to customize the website from the admin panel or from the site’s master page. However, the process requires technical knowledge, as there is no automated editor application available. The platform supports a range of programming languages like HTML, AJAX, and XML, and include source code feature, such as C-Sharp, and VB.NET. One of the best features of this framework is the real-time theme change, which enable user to alter the looks of the website, according to the specific customers.

Advantages & Features:

• Import products in bulk from Excel files
• Integration with Accounting software
• Allow selling of 250,000 products per storefront
• Provide a wide range of Marketing Tools
• Support to all standard security features

There is a wide range of marketing tools embedded in AspDotNetStorefront, which enable the user to add customer ratings and feedback, gift registries and wish list features on to the website. It also helps in increasing sales by generating coupons and special discounts. These attributes assist in promoting the website, however the software still lacks in various significant features such as: no rich reporting tools and social media integration. Even so, the platform strictly supports approximately all the standard security features to safeguard web transactions. The list includes SSL encryption, IP tracking, password salting, fraud protection, dynamic encryption, and much more.

So, if someone is looking forward to build an E-Commerce shopping cart software, then it is advisable to hire an experienced AspDotNetStoreFront Development company and increase the ROIs to ten folds.

“Hi, everyone!!! I am Pauline Taylor. I am a content developer and I like to share opinion on AspDotNetStoreFront Development and its various beneficial facets.”

Since the day Magento came into public, e-commerce site owners are in state of metal amazement. However, traditional business organizations are still feeling unconvinced with the idea of developing a shopping portal with an open source tool. It is a notable fact that their business understanding and analytical competencies do not allow them to trust on an open source tool, especially for making the base architecture. On the other hand, the competencies of Magento make it useful for creating all kinds of e-commerce portals. Here, we are going to explore the journey of Magento from an open source web content management system to current day stature of this CMS.

Pre-Magento Era

Before the initial release of Magento or other similar open source tools, business organizations were buying expansive software applications from iconic vendors like Microsoft. It was a silent era of e-commerce industry. There were few stores, which were doing good and earning profit from their ventures. It was the decade of 1990 and targeted audience were embracing e-commerce as a magical window of buying things comfortably. It was the glorious era of Amazon.com and eBay.com.

Launch of Open Source Tools

In 1998, few philanthropic developers took the stand to rename free software as open source software applications. They were bringing philanthropy in software world. In the meantime Amazon & eBay were expanding their ventures. It was the high time in virtual world. The dorm rooms of renowned universities were turning into the laboratories of world-changing software applications.

Seeds of Magento

In 2000, few young programmers founded a project called ‘The Exchange Project”. In this project, they released the first ever e-commerce friendly web content management system for e-commerce websites. This software application called “osCommerce” surprised the world with its openness & freedom for customization. In 2008, the company that worked with osCommerce released the community edition of Magento and shocked the world with its competencies. It was a groundbreaking invention in open source software community.

The Magento Era

Well, it will not be a hyperbole to call concurrent e-commerce era as Magento era. In just five years, it has earned the trust & dependence of 150, 000 online retailers. Moreover, it has beaten all other open source software tools. With Magento, online retailers can make all kinds of websites ranging from small to large. The customer base of Magento proudly includes Harvey Nichols and Samsung.

Magento: Modernizing SMBs Worldwide

With the increasing penetration rate of internet, people are giving priority to virtual buying & selling. They simply do not want to waste their time in physical purchase & sell. It tends them to use e-commerce websites. Therefore, small & medium scale business organizations are setting up their custom e-commerce stores for selling their specific products. Relatively, the demand for Magento conversion is mounting.

In short, we can understand that the scalable and modern web architecture of Magento has surpassed the expectations of small business organizations. However, leading business organizations still do not feel convinced with this CMS tool. The reasons of such ignorance are lack of tech support, and monotonous user experience, and user interface but one day the burgeoning stature of Magento will surely make them believe on this open source tool.

Rishabh Kapoor is an adept Blogger and Developer, who has been blogging about crucial PSD to Magento conversion tips and tricks for over 3 years and working with markup conversion firm Markupcloud for past 2 years. Visit Markupcloud.com for more PSD to WordPress /Magento conversions.